![]() The goal is not to put them to sleep but to grab their attention immediately. Don’t make a potential client read a long, rambling block of text. To save time and energy for the people reviewing your portfolio, make it worth their while. Things to leave out of your graphic design portfolio The work you include in your portfolio is just one way you demonstrate your unique style and skills. When looking at her Instagram and Twitter platforms, you’ll find that her personal touch is there as well, with a consistent color scheme. The vibrancy in her craft is what makes her memorable. Kate Moross uses consistent, saturated colors in her artwork and designs. Let that be at the end with your social media platforms, the point where they will be ready to speak with you directly. The last thing you want prospective clients to see is your contact information. Include your name, background, expertise, accomplishments, and what fuels you to create quality work. Write short, simple, and compelling copy that will attract people to want to work with you. Along with social media, provide a brief About Me section with contact information and a call to action to provide insight into your background. This will help you stay up to date and innovative in your designs. Add social to brainstorm as well because graphic design is a fast-paced industry where change happens constantly. In the process, you can receive feedback and grow a following who love and support what you do. ![]() Incorporating social media offers a space for collaboration. They will create brand awareness and show off your excellent work, leading you to become more dependable, noticeable, and devoted. Adding platforms that are connected to your graphic design work can help your portfolio stand out. It will give potential collaborators a chance to get to know you on a deeper level. Leverage the power of social media for your graphic design portfolio to stay seen and relevant. Each one needs to speak boldly yet remain digestible-so no 40-part design sagas unless that’s the kind of project you’re applying for. For a simple format, include a small group of projects in your portfolio. If you have an in-person interview, presenting an interviewer with a physical copy of your portfolio can leave a long-lasting impression. It’s a format that some freelance graphic designers fail to consider. Having a print portfolio is a good secondary option to have. The goal is to confirm it is easy to navigate without having to request access, download, or wait hours for a project to load. Once in tip-top shape, test out your presentation by sending it to a friend to ensure they can fully access it. These options are easy to use and come with plenty of templates to use as starting points-but you’ll stand out more if you customize them to show off your skills. ![]() The most common formats for freelance graphic designers are PDFs or through website builders like Wix, Weebly, or Squarespace. You have options to choose from when deciding on the format of your portfolio. Include a digestible format, social media with contact details, vivid examples of your specialty, and a personal touch. The main things your portfolio needs to do are display your talent, demonstrate your fit for a particular role, and help people get in touch with you. What to include in a graphic design portfolio Following these suggestions will help you grow your graphic design business and stand out from the million other designers applying for the same jobs. Avoid anything that doesn’t highlight your craft, isn’t related, and reveals your entire autobiography. It should be customized for each potential client and highlight your expertise with a distinctive display. A portfolio should include details about your work and who you are. ![]() It also reflects the way you think, your flexibility, and how you may work with potential clients and collaborators. A well-built one showcases your design ability. As a freelance graphic designer, your portfolio is your pride and joy. ![]()
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